CUSTOMER-DRIVEN PRICING INNOVATION
We'll go from customer prioritization to pricing strategy, covering everything from data analysis and customer interviews to pricing page prototyping.
1
Workshops
In innovation workshops, we will prioritize customer segments and product benefits, define a pricing strategy, and create an attractive pricing offer. We will also develop a migration strategy for current customers to optimize revenue increase and retention.
2
Data Analysis
I will analyze your customer and product data to uncover key differences in the behavior of individual customer segments. This analysis will help simulate the revenue impacts of new pricing and packaging.
3
Customer Interviews
I will prepare and conduct one-on-one deep dive interviews with your customers to understand what they value most in your product and how much we can charge for that.
4
Prototyping
I will create a pricing page prototype based on verified best practices from over 500 pricing pages and dozens of A/B tests. We will apply pricing psychology principles to encourage customers to choose the package we want to sell the most.