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Writer's pictureDima Melnik

Revolutionizing LinkedIn Outreach: How Impasto is Setting New Standards

Updated: Sep 17


Why Impasto Is a Game-Changer in LinkedIn Outreach


If you think LinkedIn outreach is just about sending connection requests, think again. Impasto is rewriting the rulebook on automated LinkedIn outreach and consulting services, and they’re doing it with flair. Why are we so smitten with Impasto, you ask? Let’s dive in.


First off, Impasto isn’t just another name in the crowded SaaS marketplace—they’re the Picasso of LinkedIn outreach. Their mission? To transform the tedious task of lead generation into a seamless, high-performing masterpiece. And boy, do they deliver.


At its core, Impasto is all about empowering businesses to paint a full picture, not just dabble with a brush. They offer a suite of services designed to get hot leads in as little as a week, ensuring you won’t get stuck but instead, see tangible results. From live onboarding with their sales managers to customized outreach campaigns, they’ve got every base covered.


What makes their offerings so unique? For one, their high-performance workflow. Imagine sending out 6000 invitations and witnessing a jaw-dropping 689% increase in click rates. Yes, you read that right. Impasto’s tested and trusted approach ensures every stage of your sales funnel is optimized for success.


But it’s not just about numbers; it’s about the holistic support they offer. From ideal customer profile workshops to step-by-step LinkedIn outreach guides and monthly consultations, Impasto is your trusted partner in navigating the LinkedIn landscape.


And let’s not forget their market position. Impasto is not just a player; they’re a pioneer. Their innovative practices and cutting-edge technology set them apart from the competition, making them the go-to solution for sales teams, marketers, recruiters, and business owners alike.


Recognition and accolades? They’ve got plenty. Their commitment to high performance and customer support has earned them a reputation for excellence, and their recent developments only add to their allure. Whether it's new feature rollouts or community involvement, Impasto is always at the forefront of innovation.


In summary, Impasto is not just special; they’re exceptional. Their blend of innovative technology, unparalleled support, and proven results make them a standout choice in the world of LinkedIn outreach. Stay tuned as we delve deeper into the wonderful people driving this powerhouse in our next section.


The Stars Behind Impasto's Success


Meet the dynamic individuals driving Impasto to new heights. It’s their dedication, expertise, and unique personalities that have made the company a trailblazer in LinkedIn outreach. Let's shine a spotlight on these incredible people.


Andrew Zhydkykh



As the Chief Business Development Officer, Andrew Zhydkykh is the powerhouse behind Impasto.’s strategic growth. Andrew’s journey with Impasto began in 2021, where his innovative approach and keen business acumen quickly propelled the company forward.

Before joining Impasto Andrew honed his skills as the Head of Marketing Strategy at Gravitec. His knack for identifying market opportunities and crafting winning strategies has been instrumental in both companies’ successes. A true visionary, he also co-founded Piar, showing his entrepreneurial spirit and relentless drive for innovation.


Andrew’s colleagues describe him as a strategic thinker with a heart for mentoring. His ability to inspire and lead by example has earned him admiration and respect across the industry. When he’s not busy driving business growth, Andrew enjoys diving into the latest tech trends and exploring new culinary delights.


“Andrew’s leadership and strategic insights have been pivotal in shaping our outreach programs. His passion for innovation and excellence is truly infectious,” says a colleague at Impasto.


With Andrew Zhydkykh at the helm, Impasto is not just navigating the LinkedIn landscape—they're trailblazing it.


Laughs from the Lead Generation Lab


Why did the Impasto team bring a tube of paint to the office? Because they heard lead generation was all about creating a masterpiece, and they didn't want to just 'brush' by the competition!


Growth Opportunities for Impasto


Growing a business in the competitive landscape of LinkedIn outreach and consulting requires strategic moves. Here are three growth opportunities for Impasto that can significantly enhance their market position and revenue:


  1. Enhance Hyper-Personalization Features

    One effective way for Impasto to stand out is by further enhancing its hyper-personalization capabilities. Hyper-personalization involves using advanced data analytics to tailor outreach messages to the specific needs and behaviors of individual prospects. By integrating machine learning algorithms that predict and adapt to user behavior in real-time, Impasto can offer even more customized and compelling outreach campaigns.


    Key Benefits: Increased engagement rates, higher conversion rates, and improved customer satisfaction.


    KPI Impact: Boost in click-through rates and reply rates.


    User Profile: Sales teams and marketers looking for high-conversion outreach strategies.


  2. Expand CRM Integration Options


    Another growth opportunity lies in expanding CRM integration options. Currently, Impasto integrates with various CRM systems, but broadening this range can attract a wider audience. Offering seamless integration with more niche or industry-specific CRM platforms can make Impasto the go-to solution for businesses using diverse tech stacks.


    Key Benefits: Enhanced usability, broader market appeal, and smoother data synchronization.


    KPI Impact: Increase in user adoption rates and customer retention.


    User Profile: Business owners and sales teams needing comprehensive CRM solutions.


  3. Optimize Pricing and Packaging Strategies


    One of the most impactful ways Impasto can grow is by optimizing its pricing and packaging strategies. By conducting deep-dive customer interviews and analyzing product and sales data, Impasto can refine its pricing models to better match customer value perceptions. This approach ensures that the pricing structure is both competitive and profitable.


    Key Benefits: Maximized revenue, improved customer satisfaction, and a clearer product development roadmap.


    KPI Impact: Increase in MRR (Monthly Recurring Revenue) and better customer acquisition cost (CAC) to customer lifetime value (CLTV) ratio.


    User Profile: SaaS founders and managers looking to optimize their pricing for better revenue outcomes.


Optimizing Impasto's Pricing and Packaging Strategies


While we can't assist with enhancing hyper-personalization features or expanding CRM integrations, we can significantly impact Impasto's growth by optimizing their pricing and packaging strategies. Here's how Dima Melnik can help.


Impasto's current pricing and packaging approach has potential, but refining it can unlock substantial revenue increases and customer satisfaction. Dima Melnik specializes in transforming pricing models through a multi-faceted process designed to match customer value perceptions with strategic pricing metrics.


How It Works


To achieve this, we start with deep-dive customer interviews to understand what they truly need, like, or dislike about your product. This is followed by an intensive analysis of your sales data and current product packages.


Case in Point


Consider a scenario where Impasto's current pricing tiers do not fully align with customer segments' perceived value. By conducting workshops with your marketing and sales team and employing best practices, we can create a pricing strategy that aligns closely with customer expectations and willingness to pay.


What's Inside


This comprehensive approach will include:

  • Regular innovation workshops

  • Customer profiling

  • Migration strategy

  • Testing and optimization

We going to work closely with your team over 4-8 weeks to implement these strategies, ensuring each step is tailored to your specific needs.


The Bottom Line


By optimizing pricing and packaging, Impasto can expect profit growth, increased conversion rates, a simplified sales process, and better company valuation. This approach not only enhances revenue but also provides clarity in your product development roadmap, making Impasto a stronger market contender.


Insights on Dima Melnik's Functionality


  • Is the pricing optimization process intrusive to our current operations?


    No, it is designed to integrate seamlessly into your existing structure. Dima Melnik's team works collaboratively with yours, ensuring minimal disruption while focusing on enhancing your pricing strategy effectively.


  • What if our team disagrees with the suggested changes?


    Dima Melnik prioritizes your team's insights and feedback throughout the process. Any recommendations are thoroughly discussed, ensuring they align with your company's vision and objectives before implementation.


  • Are there any hidden costs associated with the optimization process?


    Transparency is key in our operations. All potential costs are outlined upfront during the initial consultation, with no hidden fees. The goal is to provide a clear, straightforward path to pricing optimization.


  • How does Dima Melnik ensure the new pricing strategy is truly effective?


    By employing a combination of market analysis, customer interviews, and A/B testing, we ensure that the strategies developed are not only theoretically sound but also practically effective in real-market scenarios.


  • What happens if the new strategy does not perform as expected?


    We provide ongoing support and adjustments. Our follow-up consultations and on-demand assistance ensure that we can pivot and tweak strategies as needed based on performance data and feedback.

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