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Writer's pictureDima Melnik

Volven: Revolutionizing Crypto Trading with Innovative Algorithms and Leadership

Updated: Sep 16


Why Volven is the Rockstar of Crypto Trading


Ever come across a company that makes you go, "Wow, they're onto something massive"? Enter Volven, the next-generation trading terminal and algorithms for crypto that has everyone buzzing. With a mission to revolutionize crypto trading, Volven isn't just another player in the market; it's a game-changer.


So, what makes Volven so extraordinary? Let's dive in.


Volven offers a dazzling array of trading tools and algorithms tailored for both individual traders and institutions. From the Volven Terminal to their innovative iOS app, they've got you covered whether you're at your desk or on the go. Their algorithms, like the Bull Trader and Bear Trader, are designed to eliminate bad trades and make smart decisions, ensuring you stay ahead in the crypto game. Oh, and did we mention their advanced strategies that reduce trading fees by up to 50%? That's right, they’re not just about making trades; they’re about making smart, cost-effective trades.


Volven is carving out a niche in an industry teeming with competition. Their unique blend of machine-learning algorithms and smart passive order management makes them a formidable force. By serving both individual traders and large institutions, they cater to a diverse market, proving their versatility and broad appeal.


In a short span, Volven has garnered significant attention and respect in the industry. Their innovative solutions and consistent performance have not gone unnoticed, earning them accolades that affirm their status as a top-tier crypto trading platform.


Volven is not one to rest on its laurels. They've recently launched the Bull & Bear Auto Trader, available for the top 15 liquid futures products. This addition is a testament to their commitment to innovation and continuous improvement. And let's not forget their focus on cybersecurity and encryption, ensuring that your data and assets are always safe.


With Volven, you're not just trading; you're stepping into the future of crypto trading. Stay tuned, because the best is yet to come.


The Visionaries Behind Volven's Success


What’s a great company without an extraordinary team driving it forward? At Volven, the brilliance of their offerings is matched only by the people behind them. Let's meet the key individual who has been instrumental in Volven's remarkable journey.


Filip Berg-Nielsen



Meet Filip Berg-Nielsen, the Founder and CEO of Volven. What sets Filip apart? Well, for starters, he did his first stock trade at the age of 14! Yes, you read that right. Filip’s journey in the financial markets spans over 25 years of sheer dedication and innovation. From his initial days as a floor broker for stocks and derivatives at the Oslo Stock Exchange in the mid-'90s, Filip transitioned to proprietary trading and worked as a market maker at Carnegie and Elcon Securities.


His career is a testament to his forward-thinking approach. Filip co-founded First Securities, where he established the trading department, including risk management and back-office routines. He was an early adopter of Direct Market Access (DMA) trading in the '90s and engaged in cross-market high-frequency trading (HFT) with co-located engines in the 2010s.


But wait, there's more! Filip achieved over a 5% market share on the Oslo Stock Exchange for more than a decade. Impressive, right? In 2017, he shifted his focus to the cryptocurrency market, applying his quantitative trading expertise to develop Volven. Under his leadership, Volven transitioned from initial test trades to facilitating $2 billion in trading volume by 2022. The company has since grown to 35 dedicated professionals.


Filip's philosophy is clear and powerful: “Trading terminals haven't changed in the last 25 years. We have decided to change that.” His passion for innovation and technology is evident in the cutting-edge trading terminal designed by Volven, addressing the limitations of existing trading systems in the crypto space.


Filip isn’t just about trading and algorithms. His vision goes beyond financial gains. He believes that the current FIAT system may eventually be replaced by decentralized currencies like Bitcoin, offering a stable world currency for centuries to come. Now that’s a dream worth chasing!


It's not just us singing his praises. Industry experts and colleagues often highlight Filip's exceptional leadership and foresight. His relentless pursuit of innovation keeps Volven at the forefront of the crypto trading revolution.


With Filip Berg-Nielsen at the helm, Volven is not just navigating the crypto waters; it’s charting a new course for the future of trading.


Volven's Trading Tales: Where Algorithms Meet Amusement


Why did the algorithm bring a ladder to work? Because it wanted to reach new heights in crypto trading—and the employees? They just wanted to avoid 'low-hanging fruit' trades!


Unleashing Growth Potential: Key Opportunities for Volven


As Volven continues to blaze a trail in the crypto trading industry, there are several growth opportunities that can propel the company to even greater heights. Here are three strategies that could significantly enhance Volven's market presence and operational efficiency:


  1. Enhance User Experience with Advanced Analytics


    One of the easiest ways to attract more users and keep them engaged is by enhancing the Volven Terminal with advanced analytics and personalized insights. By integrating features that offer real-time market analysis, trend predictions, and personalized trading recommendations, Volven can provide its users with actionable insights that improve their trading decisions.


    Key Benefits:

    • Improved user engagement and retention

    • Increased customer satisfaction and loyalty

    • Higher trading volumes and user activity


    KPIs to Track:

    • User engagement metrics

    • Customer retention rates

    • Trading volume and frequency


    Target Users:

    • Both individual traders and institutional clients


  2. Expand Educational Content and Resources


    Education is a powerful tool for attracting and retaining users, especially in a complex field like crypto trading. By expanding its educational content, such as webinars, tutorials, and in-depth guides, Volven can empower its users to make more informed trading decisions. This initiative can establish Volven as a thought leader and trusted resource in the crypto trading community.


    Key Benefits:

    • Enhanced brand authority and trust

    • Increased user acquisition and retention

    • Higher user satisfaction and confidence


    KPIs to Track:

    • Content engagement metrics

    • New user sign-ups

    • User feedback and satisfaction scores


    Target Users:

    • New and experienced crypto traders


  3. Optimize Pricing and Packaging for Maximum Revenue


    One of the most impactful strategies for driving growth is optimizing pricing and packaging. By conducting a thorough analysis of customer segments and their willingness to pay, Volven can tailor its pricing models to better align with market demand. This approach not only maximizes revenue but also enhances customer satisfaction by offering plans that meet their specific needs.


    Key Benefits:

    • Significant increase in Monthly Recurring Revenue (MRR)

    • Enhanced customer satisfaction and value perception

    • Streamlined sales process and reduced churn


    KPIs to Track:

    • MRR growth

    • Customer acquisition costs (CAC) to Customer Lifetime Value (CLTV) ratio

    • Customer churn rates


    Target Users:

    • All customer segments, with tailored plans for different trader profiles


Unlocking Revenue Potential: Volven's Path to Optimized Pricing


Our company, Dima Melnik, can address the last growth opportunity by optimizing Volven's pricing and packaging strategies. Here's how.


How it Works: Dima Melnik specializes in refined pricing strategies through an in-depth, collaborative approach. This will involve:

  • Regular workshops and calls with Volven's marketing and sales teams to understand the unique dynamics of their business.

  • Conducting deep-dive customer interviews to grasp the psychology, preferences, and pain points of Volven's user base.

  • Analyzing product and sales data to identify trends and opportunities for pricing adjustments.

  • Creating and implementing a migration strategy to smoothly transition existing users to the new pricing models without friction.

  • Testing and optimizing the pricing strategies based on real-world feedback and performance metrics.


Case in Point: For Volven, this tailored approach means more than just tweaking numbers. It's about crafting a pricing model that resonates with every segment of their diverse user base—from individual traders to large institutions.


What's Inside: The process is meticulous and comprehensive, ensuring every aspect of the new pricing strategy is aligned with market demand and user expectations. This going to result in:

  • Significant growth in Monthly Recurring Revenue (MRR).

  • Enhanced customer satisfaction as plans are tailored to meet specific needs.

  • A streamlined sales process with reduced churn rates.


The Bottom Line: By leveraging Dima Melnik's expertise, Volven can not only increase its revenue but also strengthen its market position. This strategic refinement ensures that Volven's pricing and packaging are not just competitive but also compelling to their users.


Clarifying Queries: Insights into Dima Melnik's Approach


  • Isn't changing pricing risky for existing customers?


    Yes, altering pricing can be sensitive. However, Dima Melnik prioritizes a smooth transition, ensuring existing customers feel valued. Our migration strategies are designed to introduce changes gradually, often with grandfathering provisions to honor previous commitments, thereby minimizing disruptions and maintaining trust.


  • How can Dima Melnik understand the unique needs of Volven's diverse customer base?


    Through deep-dive interviews and collaborative workshops, we gather comprehensive insights directly from different user segments. This customer-centric approach allows us to tailor pricing strategies that resonate deeply with both individual traders and large institutions, ensuring relevance and appeal.


  • What if the new pricing model doesn't resonate with our users?


    We mitigate this risk by implementing a phased testing approach. Before full-scale implementation, we test pricing models in controlled environments to gauge user reactions and gather feedback. This iterative process ensures the final pricing strategy is robust and well-received.


  • Does Dima Melnik offer ongoing support post-implementation?


    Absolutely. Our engagement doesn't end at implementation. We provide ongoing support and periodic reviews to adjust and optimize the pricing strategy as your market dynamics and customer needs evolve. This ensures sustained alignment and continued success.


  • Can small adjustments in pricing really lead to significant revenue increases?


    Yes, even minor tweaks can have a major impact. By aligning pricing more closely with customer value perception and market trends, we often see substantial improvements in both top-line revenue and customer satisfaction. It's about finding the right balance that appeals to your customers.



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